Theaters look to Taylor Swift to shake off box office strike pain
© Reuters. FILE PHOTO: Taylor Swift attends the 2023 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., September 12, 2023. REUTERS/Andrew Kelly/File PhotoLOS ANGELES - Cultural juggernaut Taylor Swift packed stadiums on her concert tour, made voting cool again by urging her fans to do their civic duty and had teenage girls tuning in to professional football games to see her cheer from the stands.
Swift’s film could bring in $120 million in its opening weekend, according to box office analysts and studio executives, delivering a jolt to ticket sales for AMC Theatres, Cineworld and other chains. “Swift and Beyonce will certainly fill some of the gaps,” said Box Office Pro senior analyst Shawn Robbins. “Still, it's probably asking too much for those titles alone to completely make up for the revenue of 'Dune: Part 2,' 'Kraven the Hunter,' and the next 'Ghostbusters.'”
“We’ve been talking about alternative programming for a long time,” said Rolando Rodriguez, chairman of the National Association of Theatre Owners, noting that exhibitors have shown other forms of entertainment, such as opera. “But there's no question that the Eras Tour with Taylor Swift has really launched that into a new atmosphere. Beyoncé will take it to the next level."
At the start of the year, box office tracker Bruce Nash had expected 2023 domestic ticket sales to reach $10 billion. "We just have a lot of uncertainty around the film slate," said B. Riley analyst Eric Wold, adding that detangling actors' packed schedules will pose a challenge."There's going to be more risk that stuff that had not been completed, that was scheduled for release next year, will have to shift."
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