Amid widespread closures of movie theaters in the U.S., the National Association of Theatre Owners, the exhibition industry’s trade organization, is predicting that customers will return afte…
, the exhibition industry’s trade organization, is predicting that customers will return after the coronavirus pandemic has abated.
The statement continued, “In the uncertain, difficult economy ahead, movie theaters will fill the role they always have in boom times and in recessions – the most popular, affordable entertainment available outside the home.
“With the pandemic coronavirus outbreak, the world is facing a difficult and trying time,” NATO said. “As the virus takes hold in different regions at different times and in varying degrees of severity, people and public health officials are grappling with decisions about when to close public-facing businesses and when to restrict personal activity. As with other businesses that serve large groups of people, movie theaters have faced voluntary and mandated restrictions and closures.
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