The National Association of Theater Owners says that while Universal may be pleased with the premium VOD results for TrollsWorldTour, this outcome should not be interpreted as a sign of a “new normal” for Hollywood
"This outcome should not be interpreted as a sign of a 'new normal,'" said the country's top cinema org after NBCUniversal CEO Jeff Shell trumpeted $100 million in premium VOD sales.on premium VOD instead of waiting for cinemas to reopen post-coronavirus pandemic, saying it could herald a permanent change in how Universal Pictures releases its movies.
“Universal does not have reason to use unusual circumstances in an unprecedented environment as a springboard to bypass true theatrical releases,” said NATO president and CEO John Fithian. “Theaters provide a beloved immersive, shared experience that cannot be replicated – an experience that many of the VOD viewers of this film would have participated in had the world not been sequestered at home, desperate for something new to watch with their families.
"What Universal did made sense for this movie. They had all the promotional deals in place that they couldn't recreate a year from now. But I don't think they can say this is now the reality for every film. It will be very film-specific. This won't replace going to the theaters," Wold said, noting that it isn't clear whether the regular home entertainment window will be diminished by a premium VOD run.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Black barbershop owners are divided over coronavirus social distancing, which threatens to destroy their livelihoodsBlack barbers across America are engaging in a heated debate over whether cities and states should lift coronavirus social distancing mandates that have forced many of their businesses to close indefinitely.
Read more »
U.S. business owners complain of conflicting reopening guidelines from local, county, state governmentsGovernors in multiple U.S. states have begun to ease restrictions placed on nonessential business amid the Covid-19 pandemic, while local governments have cited public health concerns in issuing often contradictory restrictions.
Read more »
Small business owners file suit against Gov. Newsom, other CA officials over coronavirus closuresSeven small businesses in California are suing Gov. Gavin Newsom, Mayor Eric Garcetti and other Los Angeles officials over closures due to the coronavirus.
Read more »
More than 50 Georgia restaurant owners say they won't reopen as Gov. Brian Kemp lifts coronavirus lockdownA group of restaurant owners in Atlanta and Savannah, who together operate more than 120 restaurants, have decided not to reopen right now.
Read more »
Amazon Is Giving One Year Free of Food Network Kitchen to Millions of Fire TV, Tablet OwnersCooking and video streaming have both boomed as major quarantine activities — and now Food Network Kitchen, which fuses the two pursuits, will be free to tens of millions of Amazon device use…
Read more »
'Trolls World Tour' made more for Universal in 3 weeks on-demand than 'Trolls' did in 5 months in theatersThe coronavirus pandemic has fundamentally changed how people are watching films. With movie theaters shuttered, consumers are turning to streaming and on-demand services.
Read more »