Well, that was unfortunate.
Of course, there's no rule that says a company has to use a Pride logo at all, let alone leave it up for the entire month. But the incredibly short lifespan of Xbox's design, and the fact that it was sacrificed for more pressing commercial needs, won't help to dispel scepticism of corporate 'rainbow washing'.
The accidental implications of the Diablo IV montage are particularly unfortunate. I presume Xbox didn't think through how it would look – something that highlights the importance of taking an aerial view of a company's communications. But the worst part of the blunder has been in the way it's provided fuel for the most vocal online bigots, who have been able to jump in and praise Xbox for changing the design.
If it's any consolation, steamers are generally reacting positively to Blizzard's attempts to make Diablo IV the most inclusive game in the series. Its character builder lets players customise their appearance in terms of body type, skin tone and hairstyle and add tattoos and piercings, although body shapes are linked to character classes.
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