This week's most interesting sports business stories:
Dirk Ziff's World Surf League hopes to ride a wave of momentum coming out of Tokyo 2020.As Surfing Makes Its Olympic Debut, Billionaire-Owned World Surf League Hopes To Catch A Wave Of Opportunities
Surfing is officially an Olympic sport after its debut this week in Tokyo, and gold medalists Carissa Moore and Italo Ferreira may not be the only winners. The California-based World Surf League is poised to see an explosion of fan and sponsorship interest after the Summer Games—good news for its billionaire owner Dirk Ziff, who has poured at least $50 million into the enterprise.
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