The Swiss luxury brand partnered with environmental activist and mountaineer Dawa Steven Sherpa on a series of high-risk conservation expeditions, from Everest to Kilimanjaro.
Maybe you actively advocate for a cleaner world, of which mountains are a crucial part. Or maybe you just really enjoy skiing their snow-capped peaks a handful of times each winter. Whomever you are and however deeply you appreciate mountains, there's a very real likelihood that you're not understanding how genuinely crucial they are to our survival on Earth.
Swiss luxury fashion house Bally, for one, is doing its part. The brand, which shows at Milan Fashion Week, has long been connected to the Alps, sponsoring climbing expeditions and alpine skiing at the Winter Olympics since the early 1900s. More famously, in 1953, Bally created the reindeer boots Sherpa mountaineer Tenzing Norgay wore during the first-ever successful ascent of Mount Everest with Sir Edmund Hillary.
Together, the group removed two tons of waste, half of which was collected within the mountain's "Death Zone," where the pressure of oxygen is insufficient to sustain human life for an extended period of time. Especially as annual visitors to base camp grow, cleanups like the ones SPCC leads are as crucial for the health of the mountain as for the Sherpa people, who have been essential to successfully summiting mountains like Everest.
Sherpa had already worked with plenty of groups that, he says, viewed mountain preservation as nothing more than a "gimmick." But upon further conversation, he was pleasantly surprised to learn the depths of Bally's commitment. For starters, the brand wished to keep the expedition under wraps until it finished overhauling its own sustainability initiatives. "Normally I have people who want to make a big fuss about it before even doing anything," he says.
It's a lofty program, but Sherpa is optimistic about its course. It doesn't hurt that the Bally Peak Outlook Foundation counts partners from around the world, including the global International Climbing and Mountaineering Federation, to contribute funding and non-financial support.
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