Taylor Swift pulled in $185 million pretax over the past year
Ten years ago, Taylor Swift was best known as an up-and-coming country singer who’d just been interrupted by Kanye West at the MTV Video Music Awards. What a difference a decade makes: Fresh off her seventh studio album, Swift is the most-nominated act at this year’s VMAs—and the highest-paid woman in music.of any stripe, pulled in $185 million pretax over the past year. Much of it came from her Reputation Stadium Tour, which grossed a U.S.-record $266 million.
“Taylor and her team understand the subtle yet important art of creating substantial moments,” says Kim Kaupe, a30 Under 30 alum and cofounder of the Superfan Company, which has worked on album packages with Swift in the past. “These moments are not only perfectly captured by fans and media outlets, but they are the perfect bite-sized, PR-ready morsel that the news cycle loves.”
Swift more than doubled the annual tally of music’s second-highest-paid woman, Beyoncé, who clocked $81 million, mostly from her On The Run II stadium tour with husband Jay-Z and herlive album and Netflix special. Rihanna rounds out the top three with $62 million, the bulk of that coming from her Fenty Beauty joint venture with luxury goods giant LVMH.Our list of the world’s highest-paid women in music measures pretax income from June 2018 to June 2019.
Other notable names on the list include newcomer Ariana Grande, who ranks sixth with $48 million, buoyed by two chart-topping albums——released within six months of each other. There are plenty of veterans in the ranks, such as Katy Perry, who raked in $57.5 million, much of it from a lucrative arena tour.
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