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Stop us if you've heard this one before. A guy named Billy uses slick marketing and buzzy new tech to sell tickets to a hype-fueled event. But when attendees get there, it turns out it was all a mirage — a dismal gathering in a filthy environment, complete with substandard food. The world watches in horror and fascination as the whole mess unfolds on social media.
Incredibly, they were even both run by men named Billy: Fyre Fest was the brainchild of Billy McFarland, and the Wonka Experience the creation of a guy named Billy Coull.The more you think about it, the deeper the similarities run. Fyre Fest was a spinoff of McFarland's Uber-like app for booking celebrity talent, and he leveraged the then-buzzy notion of paying influencers to promote it on social media.
It's certainly reminiscent of McFarland, a college dropout and son of two real estate developers with his own knack for conjuring up what sounded like a great time, at least until reality hit. Sure, videos of crying children certainly don't evoke the same schadenfreude that footage of wealthy party kids trudging past piles of trash did in 2017.
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