The Women Running the (London) Show

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The Women Running the (London) Show
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At London Fashion Week, three female voices stand out for their visions of making fashion a more inclusive, conscious and healthy space.

LONDON — You could count the number of participants at this month’s digital London Fashion Week, taking place on June 12 to 14, on two hands.

But this is not your average launch: Findikoglu has joined forces with Oscar-nominated director Yorgos Lanthimos to create a film around her new collection. Along with the film’s teaser, she will be releasing and selling the Dilara Beach Club she dreamed up when designing the collection, in the form of an NFT or non-fungible token.

There’s no such thing as going back to ‘business-as-usual’ for Findikoglu, who wants to advocate for a slower production pace with a maximum of two collections a year, a focus on deadstock fabrics — and a more grounded attitude across the fashion space. The designer has every reason to feel confident about her new venture: In the last 12 months alone, her work has been recognized with the Queen Elizabeth II Award for British Design and a Fashion Award for her positive contribution to the industry. She has also been tapped by the buzzy Danish label Ganni to create a capsule and will unveil her first bag designs for Mulberry next week, too.

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