An ode to the women who shaped fashion from 1980- onwards, including Miuccia Prada, Rei Kawakubo, and Phoebe Philo, and more.
Let me take you back 30 years: It’s 1989, and Katharine Hamnett is living high on the London designer dream. Ten years into making her cool-sexy clothes and protest slogan T-shirts fashionable, she’s manufacturing in Italy, flying first class, being swished around in cars with blacked-out windows.
Realizing the cotton-farming horror was just the start of Hamnett’s epiphany on the road to turning her business towards “sustainability,” a new word to fashion ears in the early ’90s.
Now selling her clothes—several of which are are archival repeats—direct to the public her choices of slogan T-shirts declare “GLOBAL GREEN DEAL NOW”; “CHOOSE LOVE” ; “VOTE TRUMP OUT“; and “DON’T SHOOT,” for Black Lives Matter. Since children are leading climate emergency protests, she’s also added kids’ sizes reading “SAVE THE BEES,” “SAVE THE SEA,” and “SAVE THE FUTURE” .
The exciting thing to other young women was that Hamnett’s anti-nuke politics put her firmly amongst the rising cohort of post-punk feminism. This was the time of the Women’s Peace Camp, which was occupying the perimeter of the U.S. nuclear missile base at Greenham Common; the time when Madonna and Cindy Lauper were coming out of downtown New York, and The Face and i-D were documenting the buzz of every new club, haircut, music video, and young designer’s collection.
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