Willie Nelson's brand is busier than ever as he gears up to celebrate his 90th birthday.
, who booked the Hollywood Bowl concerts as a principal in events company Live Nation-Hewitt Silva, in association with Blackbird Presents. “These guys are different than people you meet every day. They vibrate a little differently. And I would put Willie in that same category.”Nelson is in that company because he approaches the world with such a laid-back attitude. Many observers credit that to marijuana, and there is likely some truth to that.
“I don’t think there are too many artists that are as punk rock as Willie Nelson, as far as just embodying the things that rock’n’roll is supposed to be,” Legacy vp of marketingsays. “It seems like he kind of does it a lot better than most of the folks in the building.”
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