From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.
“That car was not easy to find, especially since he dropped his album,” Rodgers says. “We could have just used his, but I don’t know that he would’ve liked it after.” Erik Eastland from All Access, the company responsible for fabricating the stage for Sunday’s show, was the one who found what Lamar wanted. Eastland and his team located the GNX at a mom-and-pop car lot in Riverside, California, after a thorough search and at least one near mishap.
A little over a decade ago, when artists like Madonna and Katy Perry started doing the show, they brought a desire to make it more theatrical and concert-like. When the Weeknd performed in 2021, Covid-19 restrictions as well as field restrictions dictated that most of the performance take place on stages built around Raymond James Stadium in Tampa, Florida. The Weeknd’s performance “allowed us to break the mold,” Dudowsky says. The following year, when Dr. Dre, Snoop Dogg, Mary J.
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