The Weeknd is connecting with his Ethiopian roots in a new partnership with Blue Bottle Coffee, which released a product line today called Samra Origins, named after the artist’s mother Samra…
is connecting with his Ethiopian roots in a new partnership with Blue Bottle Coffee, which released a product line today called Samra Origins, named after the artist’s mother Samra.
“Ethiopian culture is an important part of my identity and I’m proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and of course, coffee,” said The Weeknd in a press release. “Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience helped shape my understanding of community and taught me to always honor my roots.
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