The Weeknd, Blue Bottle partner on new coffee coming to Bay Area

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The Weeknd, Blue Bottle partner on new coffee coming to Bay Area
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The Weeknd is joining forces with Oakland-based Blue Bottle for a new coffee line that he's hoping will put you in the best mood.

Oakland-based Blue Bottle Coffee is partnering with Grammy-award winning singer, Abel"The Weeknd" Tesfaye, and his label, XO, on a new coffee brand and product line celebrating Ethiopia, the company announced last week.

"Ethiopian culture is an important part of my identity and I'm proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and of course, coffee," the Weeknd, 33, said."Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience helped shape my understanding of community and taught me to always honor my roots.

— Blue Bottle Coffee May 3, 2023 Ex // Top Stories SF State to offer free courses for professionals impacted by Bay Area layoffs Tech industry weathers brunt of Bay Area layoffs, while HR, paralegal profession expect gains Samra Origins’ first specialty brew, called Exceedingly Rare Ethiopia Wolde Faye Koricha, will be released on a limited basis on Tuesday, and will only be available online. “Its vibrant flavor profile captures the classic notes of fresh fruit and bright florals this region is praised for,” the company said.

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