After my Vogue article came out, she visited my showroom to do an editorial for Marie Claire, and quickly we developed both a personal and professional relationship. We have many mutual friends and shared the same views and thoughts within the fashion and the ethical space. That's how Maison De M...
I think it becomes a massive burden for many of these businesses internally, so we are that plug and play solution for them. It's a win-win for both.
Additionally, we phase the other parts of the timeline, which typically can take a little longer, especially if it's in the supply chain area that requires a little more due diligence, understanding, and replacing the process.2015 was our official launch date, but we had conceptualized Maison De Mode back in 2012. Amanda and I had done some small pop-ups in Miami. That's how we actually built our initial customer base and then really sort of launched the website and business in 2015.
I think across the board for most, lowering carbon emission is probably one of the biggest priorities. Another forefront initiative for brands is about closing the loop. I also think that waste reduction for so many is a huge thing, not just waste reduction in the production cycle but also within the office with paper and plastic use or in the stores with packaging use. Cost is always the primary factor. We always show the initial costs, the long-term costs, and where you are saving money.
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