The Walt Disney Archives are shaping the culture of tomorrow. Ask Marvel's Kevin Feige

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The Walt Disney Archives are shaping the culture of tomorrow. Ask Marvel's Kevin Feige
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The value of pop art is directly proportional to the care with which we treat it. That's a core thesis of a Disney exhibit at Orange County's Bowers Museum.

The Walt Disney Co. likes to say that Disneyland is not a museum — a phrase invoked whenever a beloved attraction undergoes a change that fans view as particularly painful. And yet there are most certainly aspects of Disneyland worthy of museum placement, and even times that Disney parks have acted like museums themselves.

“I remember seeing Walt’s telephone at one point, and thinking, ‘I can’t believe Walt used this phone,’” says Feige, referencing some of the items that once belonged to the company’s patriarchal founder. “I found it very powerfully emotional.”He had similar feelings about the Great Movie Ride at Walt Disney World, an attraction that stood as a testament to classic films and contained rare movie props and costumes in its queue.

“It’s no secret that museums are kind of struggling these days to reinvigorate a younger audience,” she says.

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