The Verde Report – Next Chapter for Austin FC’s Brand: Less Soccer, More Austin

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The Verde Report – Next Chapter for Austin FC’s Brand: Less Soccer, More Austin
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With a new collaboration with local skate shop No-Comply, AustinFC looks to expand its fanbase.

Skateboarder Bailey Lewis proudly displays his new Austin FC-themed deck from No-Comply Skateshop, complete with fresh scrapes from a skate session at House ParkQ2 Stadium

"You can't get this shit anywhere else. It's like, straight Austin local type of shit," Lewis shouted over the trumpets of, the club's supporters band."I'm not even really, like, into soccer like that, but the graphic is just sick as fuck. So I'll be reppin' the fuck out of it. Anything Austin-related I'm going to rep the fuck out of it."

"The city has really wrapped its arms around the club. There seems to be something where the Verde and Black means a little bit more than just what's happening on the pitch," Ruth said."It's starting to mean something for people where, like, that's how they rep Austin. It's a great thing that they can put on and be like, 'I'm so proud to be an Austinite.

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