Joel Bikman and his scientist brother, the co-founders of an innovative new health and weight loss company, are using the latest science to help set the record straight to help people get much healthier.
Many people believe that as we age, our metabolism decreases. Not so, says Bikman.
"They've effectively broken their metabolic rate," said Bikman. "That's when you have real problems. Fortunately, by carefully managing macros [protein, fats and carbohydrates], you can get things back to normal."You may be tempted to buy-in to the idea that a good workout can compensate for a bad diet. That's simply not the case for almost anyone, according to Bikman.
"In a chemistry setting that may be correct, but it is absolutely misunderstood in the context of human nutrition and certainly in the context of what we do with energy in the body," said Bikman. "Yet people and experts repeat the same 'calories in, calories out' myth. By that same logic, you could argue that 2,000 calories of soda pop are treated the same within the body as 2,000 calories of properly balanced macronutrients.
"People have been told to not eat fats that are clinically shown to be healthy in favor of refined carbohydrates, and the results have been devastating," said Bikman. "Since 1977, the average adult American is nearly 30 pounds heavier; as reported by the Centers for Disease Control, a government agency."
"Focus on a wide spectrum of healthy fats from animal sources and fruit sources ," said Bikman. "Refined seed and vegetable oils should be avoided at all costs; they're particularly harmful."Even with all of the information that Bikman and others share, people around the world constantly ask what they should do for their health.
"We're very fortunate to have a leading metabolic scientist as our formulator," said Bikman. "An incredible amount of work went into making this nutritionally balanced and optimized, yet we knew that if it didn't taste good, no one would use them consistently."When it comes to eating, Bikman says it's easy to consume plenty of calories and still feel hungry. This is because the calories consumed are not the right types of calories to provide essential nutrition.
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