In the mid to late 80’s, a group of undergrads met at Brown University and became the backbone of the popular tech scene in New York known as Silicon Alley. - historyoftheweb earlyweb
were cultural products born on the web with their own editorial mannerisms, aesthetic, and attitude. Zines were pithy but often not short , blending sarcasm and wit with sharp criticism of the mainstream cultural status quo.
Conceived as a spiritual successor to the Playboy of the 1950’s and 1960’s, Nerve’s take on the webzine featured experimental formats and bold nude photography paired with longform editorials exploring sex, gender, sexuality, and relationships. As a product of the information age however, the content on Nerve was decidedly more cerebral and high-minded than most pornographic sites of the early web—”Playboy’s body with the New Yorker’s brain,” as a writer fromwould later put it.
Their public exposure and popular editorials helped launch Nerve to a huge level of success very quickly, leapfrogging some of Griscom’s classmates. By 1999, against the backdrop of what would soon become the dot-com bubble bursting, they were able to make their first acquisition, a like-minded community known as Bianca.com.
In its simplest form, Bianca.com was a series of chat rooms, forums, and guest books grouped into different categories where people could go looking for a bit of x-rated fun mixed in with their everyday conversation. Its community congregated primarily around topics of sex, from the mildly suggestive to the outright pornographic. But it also blended high brow discussions of culture and media with its smut.
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