The Ultimate VSCO Girl Starter Pack

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The Ultimate VSCO Girl Starter Pack
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How to know if you're a VSCO girl, and what to buy if you are.

. VSCO girls have a vibe all their own—and this turtle-loving, messy-bunned tribe is taking over TikTok and Instagram.gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or didn't happen” resonates strongly with her.

VSCO girls channel a specific vibe. Beyond their enthusiasm for Instagram and Tiktok, they tend to care deeply about the environment, prefer a pastel palette, rock Vans, love a good lip gloss, and can't live without a hair curler . A quick search for the #VSCOgirl hashtag yields over one million videos of people either proudly owning the aesthetic or mocking the trend.

In other words? The VSCO girl is the new Tumblr girl. In its heyday, teens that used to frequent Tumblr to share sad song lyrics while wearing ripped, denim cutoff shorts, plaid shirts, and always carrying their Canon cameras for content.

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