Discover our ultimate guide to everything makeup brushes.
The very best makeup brushes come directly from Japan, where there is a rich history of brush making—there, artisanal brushes are called fude. Originally stemming from calligraphy, the handmade brushes produced in places like Kumano in Hiroshima prefecture are exquisitely crafted art pieces. “There are more than 100 brush workshops of various sizes in the area,” explainsCEO Takuya Fujiyama, who witnessed the region’s shift from manufacturing writing tools to creating beauty essentials.
Japanese brands like Shaquda, Chikuhodo, Koyudo, and Bisyodo are prized among makeup artists and collectors, who value the softness and unique touches like lacquered handles and hand-painted floral embellishments. The attention to detail is what separates the brushes from the competition; purchasing a fude tool is an investment intended to last a lifetime. Some rarer creations have price tags that can run into the hundreds and are reserved for a display case rather than daily use.
Why splurge on the fancy option? It’s all about elevating your makeup moments from routine to ritual. “It’s about more than the functionality,” says Osahiro Maruyama of, whose all-wood Ubu line has won awards for innovation in design. “The designs can connect to your interiors or style. They’re brushes that are beautiful even when they’re just resting on your table [because] it enhances the experience you have while getting ready each day.