The much-loved US label with a New Zealand name has a new home in Australia.
At sunrise on Wednesday morning, 250 people ran along Sydney’s Bondi Beach with barely a swoosh in sight. Runners and athletic influencers had been summoned to meet the French co-founder of a US label with a New Zealand name, whose top-selling sneaker was inspired by Australia’s most iconic stretch of sand.
The co-founder of Hoka sneakers Nicolas Mermoud at North Bondi Beach for the launch of the Bondi 9 sneaker.“I love them because they’re the underdog in the sneaker world,” says fashion stylist Donny Galella, who skipped the run. “You want to support the smaller brands.” Hoka’s underdog status has been sent deeper into the doghouse by Deckers’ financial results in October, with a 34.7 per cent growth in sales to $US570.9 million Demand for the Bondi 9, the latest incarnation of the sneaker launched in 2011, helping to drive the ugly shoe trend, should support future growth. It already has a step-up with an extra 2mm in stack height on its generous 43mm heel.
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