Trump saw Giuliani harness racism, say-anything recklessness, and a 24-hour news cycle to win two terms as mayor of New York City. Those lessons became his blueprint
Trump today can dominate the news with an errant tweet or by shouting over the whirling blades of the presidential helicopter on the White House lawn. Giuliani had different tools, but he readily deployed them. “There was just so much news,” saidwho covered every New York mayor going back to Ed Koch before retiring this year, still wincing at the onslaught the mayor could unleash. “People wanted to feel like someone was in charge, and Rudy gave them that.
Leaders of New York other than Giuliani, and leaders of the United States other than Trump, have tended to their images carefully, fearful of overexposure, or of making a gaffe, or even of just wasting time on a constituency that lacked the power it believed itself to have. But Giuliani made it a point to put on a show. “At 2 p.m every day, Rudy would just whip his dick out and go yell at people,” saidRepublican. “We had a strategy that we were going to go out and commit news every day.
For Giuliani, that news, more often than not, meant playing to the lowest common denominator: whites largely living in the outer boroughs who had been dismayed by the turn the city had taken over the previous decade, who consideredthe “Subway Vigilante,” a hero. Giuliani let it be known that their New York was his.
The denouement in Giuliani’s tenure came late in his second term, when a few undercover police officersa security guard standing outside the Distinguished Wakamba Cocktail Lounge, a hole-in-the-wall bar in the garment district. One tried to buy drugs from the man, whose name was Patrick Dorismond. Dorismond, who’d been inside grabbing drinks with friends, told them he didn’t have any. A scuffle ensued, and Dorismond was killed.
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