The Dallas-based dating app behemoth will wade deeper into a dating space in which it may already dominate.
Dallas-based Match Group officially launched its newest dating app Monday, Stir, which is aimed at single parents.Match Group’s newest app is tailor-made for the nearly 20 million single parents in the U.S. who are looking for a partner with a similar lifestyle.
Stir will be free to use starting Monday and will also offer premium paid features like many of Match Group’s other dating apps, including Tinder. The first paid tier for Stir begins at $40 per month, which allows users to message others before they match and control who sees their profile. Users can pay more to use “Super Likes” or to boost their profile in the dating app’s algorithm. Stir also offers multi-month subscriptions at a discount.
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