German friends Mirco Wiegert and Lorenz Hampl launched best-selling Fritz-Kola in 2003.
The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Mirco Wiegert, co-founder and boss of soft drinks company Fritz-Kola.
They started phoning breweries across the country to see if one might be able to help them develop a cola recipe, and then bottle the drink for them.Mirco Wiegert, pictured, and his friend Lorenz Hampl were not going to let having no experience of making soft drinks hold them back Later that year Mirco and Lorenz had their first 170 crates of Fritz-Kola to sell, some 4,080 bottles. They decided to target independent bars to begin with, rather than approach supermarkets and other retailers.Today their brand is a household name in Germany, and last year it was the second-largest seller of 330ml glass cola bottles in German shops, behind only Coca-Cola.
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