The Truth About Alice Cooper’s Name: Exclusive Book Excerpt

'Alice Cooper 75' is a comprehensive look at the shock rocker's one-of-a-kind career ahead of his milestone birthday.

The Alice Cooper band had been through a couple of names, including the Earwigs and the Spiders, before settling on the Nazz when it moved from Phoenix to Los Angeles. But during the fall of 1968, another Nazz out of Philadelphia, led by Todd Rundgren, released its first album and had a hit with “Open My Eyes,” nixing the name for Cooper and company. Discussions were soon under way about a new moniker.

The moniker opened a wealth of conceptual possibilities for a group of long-haired rock ’n’ rollers who were already exercising their theatrical creativity on stage. They got help from friends in the groupie-cum-band GTOs and turned to the movies for inspiration. Tapping Bette Davis’s disturbing look in , Cooper began applying black mascara to roughly circle his eyes.

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