It’s a messaging gambit, not a statement of sympathy.
In the snippet of video that roamed around social media this week, Lara Trump — daughter-in-law of the former president and co-chair of the Republican National Committee, in that order — appeals for people to contribute to the party.
“If you can’t afford a donation today,” she says, sitting in a stylishly appointed room, “I ask that you would save it for a later date. But even if you could donate even as much as $5, it will go a long way.”, a weekly dive into the data behind the news. Each Saturday, national columnist Philip Bump makes and breaks down charts explaining the latest in economics, pop culture, politics and more.
All of this aside, there is utility in Lara Trump’s ask for people to give $5, and not just that maybe they’ll accidentally agree to giving $5 a month indefinitely. Political campaigns want your small-dollar donations because they come with your contact information and an indication that you’re willing to give them. They go from having potentially no information about you to having a way to ask you for another $5 or $10 or $3,000 over the next six months.
From January to June, voters in all states and U.S. territories will pick their party’s nominee for president ahead of the summer conventions. Here are key dates and events on the
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