After the attempted assassination of former president Donald Trump last weekend, Sticker Mule sent messages to customers suggesting they back Trump and asking to “stop the hate.” That’s not what happened.
Ever since the assassination attempt on former US president Donald Trump last Saturday, the tenor online has been understandably tense. Far-right extremists are sending out calls for violence, militias are recruiting, and everyone, it seems, has a conspiracy theory about what led to the shooting. But in the corners of the internet where people aren’t rallying behind Trump they’re getting really upset with a sticker company for throwing him support.
Merchandising the moment is rampant, and when you’re a company like Sticker Mule, where people go to make merch for all sorts of political causes, sending an email like the one Constantino wrote puts you in the center of the ring. The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter. Of course, as The Verge pointed out this week, that may have been the point all along.
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