A reader is unsurprised by the recent rumours about Xbox and argues that the cost of buying Activision Blizzard have been more than even Microsoft realise.
Has Xbox paid too high a price? They say money can’t buy you love and we’ve seen that that’s definitely true for Xbox. In the last few years, they’ve spent over $76 billion on buying up Activision Blizzard, Bethesda, and various other developers and their reward for that is… hardware sales lower than the Xbox One. In fact, they’re doing so badly that reports claim they’re just going to give up trying to push the consoles in Europe and just focus on Game Pass and cloud gaming.
Microsoft are now one of the biggest video game companies in the world but at what cost? Nobody’s buying their consoles anymore, to the point where it seems they’re happy to let the current gen just fade away and be forgotten. Their biggest money maker is Call Of Duty, which was multiformat before and is multiformat now. So, what has Microsoft gained from any of this? Especially without any meaningful console sales, the Xbox division has just become Activision Blizzard in all but name.
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