Alex Witty, 25, invented a new type of trainer when he learned how much is wasted in motorsport.
Alex Witty, 25, from Trowbridge turned his student bedroom into a workshop while studying at the University of Brighton."I was shocked to find out that most motorsport tyres are burnt after each race," he said.
He said: "As the university facilities were closed due to Covid, it forced me to convert my bedroom into a workshop, "The Australian Grand Prix was cancelled and I heard that 1,800 brand-new tyres shipped back to the UK to be incinerated.Formula 1 alone discards more than 40,000 tyres annually, which are sent to UK concrete factories to be incinerated as an alternative source of fuel.
He has travelled to Bahrain, Italy, Spain, Germany and Portugal for shoemaking courses, meetings and collaboration talks with world-leading industry experts.
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