Under Alan Victor, the Montreal-based company has evolved from a suitmaker to a multicategory lifestyle brand.
As the story goes, a young Jack Wigdorovici left Romania in 1907 with just the clothes on his back and eventually settled in the remote Quebec town of La Tuque, 180 miles northeast of Montreal. He started out selling clothes door-to-door before opening a clothing store, which soon became popular with railroad workers, loggers and miners.
When the North American Free Trade Agreement passed in the late ’80s, Herschel Victor saw the opportunity to bring his newly launched Jack Victor label to the U.S. market. He opened a U.S. office in 1994 and hired the late Paul Diamond to be president of the new division.While the brand continued to expand its reach both in its home market and in the U.S.
He said that he had started thinking about offering more casual lifestyle pieces years ago, “but the pandemic was the motivating factor. It gave us time to reflect on what we need to be and to put together the right team.” “In the last 18 months, the demand for tailoring has accelerated at a dramatic pace,” Victor said. “The demand exceeded the supply.”
Victor said the majority of Jack Victor’s business, or around two-thirds, comes from the U.S. market, where it has a strong presence in specialty stores as well as at high-end department stores. The remaining one-third comes from Canada, which has a significantly smaller population despite its size.
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