Experts in the hair-care industry predict 2025's biggest trends. Concerns about stress-related hair loss, the environmental impact of aerosols, and the affordability of drugstore staples take center stage.
We’re almost a quarter of the way into the 21st century and though we don’t have flying cars zipping around above us , we do have innovative hair products on our shelves. The hair-care market, propelled by scientific developments and burgeoning trends on TikTok and Instagram, is advancing quicker than ever—and 2025’s launches are exactly what you’ve been asking brands for.
Let’s first acknowledge the elephant in the room: Glossy hair is not a new trend. But that doesn’t mean the pursuit of it has waned. According to Cain, Spate’s data indicates a 13.2% rise, year-over-year, in searches for hair glosses on Google. She adds that TikTok posts about glossy-hair routines and reviews receive over 419,000 weekly views on average, with a 169.7% increase year-over-year in searches, as of mid-November.
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