With children as young as six saving for their first home, is Gen A the most entrepreneurial cohort yet? Eleanor Peake speaks to the young businesspeople about what drives them
Toby Groves started secondary school last September. It’s a big year for most children, but it’s been an even bigger year for Groves. Inthat it has taken him to get used to his new school, his sweets business made £600. He could have earned more but, like allThe sweet shop business is simple but effective: Groves sets up his stall at school fairs and takes orders on Facebook. Customers can collect the sweets from his house, or Groves can deliver them, with the help of his parents.
They have other income streams too. Some are making thousands of pounds by designing worlds inside video games like Roblox. “We call them bedroom businesses,” says Hill. In 2018, Roblox said that its young developers earned upwards of $30 million on its platform by cashing out its video game currency “Robux”.
Then there are YouTube stars like MrBeast: a 26-year-old internet personality who is incredibly popular with Gen Alpha, and with over 300 million subscribers. His channel centres around money, buying expensive things, and hosting competitions to compete for cash prizes. Archie, 11, is one of MrBeast’s fanbase, and when he’s older he wants to either be a YouTube star or run his own business: “I’m not sure what product I would sell yet though,” he says.
Courteney-Smith started teaching her two children about business during lockdown. “I wanted my kids to learn some great life skills,” she says. “The recent research that is being released is in alignment with what I already knew, but I didn’t know it was a nationwide thing at the time. I just thought I had a particular group of really interested kids.”. What started as a fun project for her children has now become a fully-fledged business.
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