TikTok transformed everyday users into influencers and made entrepreneurs rich via its Shop feature. With the US ban looming, they could lose everything—and many don’t know where to go next.
As @TheLavelleShow, Dunn specializes in lifestyle content—“tips and tricks that ultimately center around my life”—that now reaches some 730,000 people. In the last year he’s cashed in on brand partnerships with Whole Foods, Marriott, Taco Bell, and The Cheesecake Factory. He made “well over six figures” in 2024, he says—Dunn declined to share the exact amount—and was able to quit his full-time job as a hotel concierge.
TikTok Shop, the app’s ecommerce feature, was a game changer for small business owners when it debuted in September 2023. After navigating a few early hiccups—which included, of all things, snail slime—TikTok Shop proved formidable; the app’s surge in vendors outpaced competitors like Amazon, which TikTok ultimately wants to replace . Beauty products and womens wear are often the highest-selling items across the platform.
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