Series like The O.C. and One Tree Hill not only created memorable plotlines, but they also served as a launchpad for up-and-coming artists.
defining pop culture, it was the music that made for some of the most iconic scenes — and helped these series cultivate lifelong fanbases. For viewers,curated a world of rising and mainstream pop icons, andfound its footing in the emo and singer-songwriter space, establishing music careers for both burgeoning musicians and the stars of the show. These series not only created memorable plotlines, but they also helped serve as a launching pad for a variety of up-and-coming artists.
“We probably used more female singers than we did male, and for whatever reason, it was just those were the songs that jumped out at me for the moments that we were trying to underscore, so it was such a pleasure to ultimately be able to use this sort of big, iconic powerful male voice in the episode,” says Stupin of McCain’s song, which eventually became a Top 10In Season 2, a drama-filled episode surrounding a homecoming dance popularized a special version of Sixpence None the Richer’s “Kiss...
Music, specifically indie-rock, was the backbone of the series and was integral to shaping TV in soundtracks in the early 2000s. Seth was an indie-rock nerd himself; Death Cab for Cutie was his favorite band, and the group was regularly referenced throughout the series , performed at the show’s faux music venue The Bait Shop, and was featured on the show’s soundtrack.to showcase and promote indie-rock acts of the time like The Killers, The Walkmen, Modest Mouse, and The Thrills.
“Peyton was kind of like the punk chick, and we were trying to use what the equivalent of punk was in 2003, which became emo rock,” says Lindsay Wolfington, music supervisor on’s Bait Shop,had Tric, a music club started by Peyton. “We realized that there was interest in promoting music through television, as well, and that that was exciting to us because we were music lovers, and that was something we were doing anyway,” recalls Wolfington.
The series also lent a helping hand in promoting rising musicians like Kate Voegele , Tyler Hilton , and Wakey Wakey , while also offering actors Bethany Joy Lenz and Bryan Greenberg opportunities as fledgling artists.’s foray into the music scene became an immersive experience beyond the series; artists featured on the show and the stars of the show hit the road for aconcert tour.
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