Montgomery, Alabama
This year’s NFL season won’t just be remembered for what happened on the field — but who was in the stadium. Billionaire music artist Taylor Swift has left her own mark on the game and her relationship with the Chiefs’ Travis Kelce. Some may groan — but she’s brought in viewers and money. It’s called the Swift Effect and it all started last September when Taylor Swift first attended a Chief’s game to watch Travis Kelce play football.
But her impact on NFL viewership is what’s truly amazing. The Chiefs’ victory over the Baltimore Ravens on January 28 drew more than 55 million viewers, the most ever for an AFC Championship game, according to CBS Sports. Prior to that, the playoff game between the Chiefs and the Bills was the most-watched divisional playoff game in history with over 50 million viewers.
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