Scripps News explores the big economic impact Swift makes wherever she goes and with whatever she does.
Through mysterious social media posts, a pop-up installation in Los Angeles, and a real-life scavenger hunt across the world, pop star Taylor Swift is summoning her community of fans — better known as"Swifties"— for her latest album entitled “The Tortured Poets Department.”
Collins is the author of the bestselling book"For the Culture," a marketing professor at the University of Michigan and the former digital strategist for Beyoncé. He says that Swift has"unique relationships with her fans" that feels more personal, especially as the singer-songwriter drops clues, Easter eggs and pieces of songwriting lore specifically for the fans that love piecing it all together.
The market research company QuestionPro says Swifties spent about $1,300 per"Eras Tour" show in 2023, with 91% of those surveyed saying they’d go again.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
American University Unveils Taylor Swift Economics Course Studying ‘Swiftonomics’A Taylor Swift economics course has been announced at American University. Get the details on 'Swiftonomics.'
Read more »
Taylor Swift Wears Bunny Outfit in Throwback Video With Her MomTaylor Swift wore a bunny outfit in a sweet throwback video with her mom, Andrea Swift
Read more »
Taylor Swift's Father Scott Swift not charged over alleged assaultTaylor Swift's father Scott Swift not charged over alleged assault with Australian photographer on Eras Tour
Read more »
Taylor Swift: The Eras Tour (Taylor's Version) Scores Major Ratings for Disney+The Eras Tour movie has been a big hit for Disney+.
Read more »
Travis Kelce Learns from Taylor Swift: 'Don't Try and Be Taylor'Travis Kelce praises girlfriend Taylor Swift's talent and articulation in music. He expresses his excitement for Taylor Swift's upcoming concert in Kansas City and looks forward to celebrating with the city.
Read more »
Listen to Taylor Swift nonstop with SiriusXM's Channel 13 (Taylor's Version)Genealogy company Ancestry has revealed that renowned lyricist Taylor Swift and famed poet Emily Dickinson are related.
Read more »