The Swift effect: How Taylor’s Australian shows boosted retail spending

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The Swift effect: How Taylor’s Australian shows boosted retail spending
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Global pop sensation Taylor Swift's sold out Australian shows have been credited with boosting retail turnover, with fans spending up big on clothing and accessories.

New figures have laid bare the economic impact of Taylor Swift's sold out Sydney and Melbourne shows, with fans splashing out on clothing and accessories for The Eras Tour.Global pop sensation Taylor Swift's sold out Australian shows have been credited with boosting retail turnover, with fans spending up big on clothing and accessories.

The Australian Bureau of Statistics on Thursday said clothing, footwear and personal accessory retailing accounted for the largest industry rise for the month of February. "Fashion and accessory retailers told us offerings of Taylor Swift inspired outfits and related do-it-yourself accessories added to turnover in February," ABS head of retail statistics Ben Dorber said.

"Looking past the temporary and one-off impact of the Taylor Swift concerts, underlying growth in retail turnover was up only 0.1 per cent in trend terms. Queensland was the worst performing state for the month, with retail turnover recorded at -0.5 per cent.

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