The Super Mario Bros. Movie Showcases Illumination's Winning Family Movie Formula, by juliadelbel
, Illumination takes the crown when it comes to “adorable” characters, most notably, the aforementionedcharacters. They have a distinct look which not only makes for cute plush toys but for a relatively easy Halloween costume. While their style of humor is undoubtedly childish, their unique language makes it applicable in many places worldwide, as it doesn’t rely on certain language conventions to maintain the jokes.
Yes, memes are another prominent element of Illumination’s history. While the internet often thinks it has more cultural impact on the film industry than it actually does, many of the memes and trends related to Illumination properties seem to be examples of how the web can help expand the audience for a piece of media. Case in point: the aforementioned Minions memes, which became a big hit with Baby Boomers and Gen-Xers on Facebook.
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