The NFL is expanding its alternate broadcasts with Nickelodeon and CBS Sports to the Super Bowl. This year’s championship game, slated for February 11 in Las Vegas, will be the first to get t…
The league struck the partnership with the kids media brand as it looks to expand viewership and keep younger audiences engaged.NFL Wild Card Game on Nickelodeon“This will be a historic Super Bowl in Las Vegas, and we’re thrilled to partner with the NFL to bring the game to the whole family with the first-ever alternate telecast of the Super Bowl,” Paramount CEO Bob Bakish said.
“We are unbelievably proud to partner with CBS Sports and the NFL to bring Nick’s personality and unique visual sensibility to the Super Bowl,” said Brian Robbins, President and CEO, Paramount Pictures and Nickelodeon; and Chief Content Officer, Movies & Kids & Family, Paramount+.
As part of the NFL and Paramount’s continued focus on international growth, the Nickelodeon Super Bowl telecast will also be distributed internationally in the UK, Australia, and New Zealand on a delayed basis, with further details to be announced soon.
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