The article explores the strategic timing of the Super Bowl broadcast, highlighting the NFL's desire to maximize viewership in the half-hour leading up to kickoff. It explains the significance of this time slot for commercials, sponsorships, and pregame festivities, and offers advice for fans on when to arrive at the stadium to avoid missing out on the action.
The battle for prime real estate in front of the television during the grandest sporting event of the year can be just as chaotic as a fumble scrum.
Dennis Deninger, who spent 25 years as an ESPN production executive and now teaches a Super Bowl course at Syracuse University, said that's because the NFL and the networks that air its games want all eyes on the broadcast in the half-hour leading up to kickoff. "Messaging" meaning those highly-priced commercials and sponsorships during the most valuable air time of the year.
SUPERBOWL NFL PRE-GAME TIMING BROADCAST
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