Everyone is relying on Amazon now—maybe too much for Amazon to handle.
.” Right now, though, they’d prefer those customers to stop hitting the order button quite so much.
Overwhelmed with shoppers, trying to prioritize “essential” items like medical supplies and paper goods, and straining to keep its workforce healthy, Amazon has begun to nudge people to order fewer products by tinkering with its interface, cutting down on advertising, and making it ever so slightly less convenient to get certain packages delivered to people’s doors. A company premised on people buying stuff online is now trying to get people to buy less stuff online.
Amazon is taking an axe to many of its promotional initiatives as well. In a bid to lure in fewer customers, the company is cutting back considerably on advertising in Google search results and on commission rates for its. That program gives a portion of the revenue from a sale to e-commerce companies and media outlets—including Slate—if a customer landed on the product page through a link they posted. Commission rates are expected to drop more than 50 percent for certain items.
Amazon has been sprinting to keep up with the soaring demand for home deliveries as more shops have been ordered closed and people have become increasingly uneasy about going outside. The company hired 100,000 warehouse and delivery employees in the U.S. over the last four weeks and announcedthat it’s looking to recruit an additional 75,000.
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