THR’s social media stylist of the year Dani Michelle on how the street looks created on Instagram for Bieber and Jenner inspire fashion trends among their 329.3M followers and beyond
How is styling for Instagram different from styling for the red carpet?
The biggest difference is how they are prepped. Red carpet styling is mostly done as a holistic thought: We are calling in full looks from designers and then accessorizing and tailoring it to make it our own. Street style, or “real life” styling, is a collection of different designers head-to-toe intertwined together to tell a story.
We make spreadsheets while prepping for street style fittings, where we sometimes track up to 60 different designers that we are communicating with from all around the world, from small brands with under 1K followers, to vintage dealers with one-of-a-kind pieces, to stores and showrooms from Paris, London, New York, and L.A. We then receive it all in my showroom and piece it together to create a lifestyle for the client.
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