Florentin Glémarec tapped his grandparents Marie-Louise and René as the unofficial brands ambassadors for Egon Lab, the label he started last year with his boyfriend, Kévin Nompeix.
For all the complaining we do about social media—the constant scrolling, the oversharing, the thirst traps!—certain moments remind you just how incredible it is to connect with virtually anyone, anywhere. Last night, I found a note in my Instagram direct message folder from a designer I’d never heard of, asking if Vogue Runway’s social media team could tag his brand in an Instagram photo of his grandparents.
. He and his co-founder Kévin Nompeix launched the unisex brand last year and credit Marie-Louise and René as their earliest fans and current “brand ambassadors.”. “They were our first supporters and always pushed us to outdo ourselves. We had them come to our studio one evening so they could see the collection, and on a whim, we decided to dress them in Egon Lab, and the magic was instantaneous. They were standing before us, complementing each other, in love. . . [It was] timeless.
Marie-Louise and René look so comfortable in their punk-ish, fashion-forward looks that you’d be forgiven for wondering if they were former models, artists, or performers. Not quite: She worked at the post office and he was in the French navy. “They discovered the fashion world with us,” Nompeix says. “But we must admit that René has always wanted to be in the spotlight. [They are] real stars.
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