Amazon Freevee will expand its original programming by 70% in 2022
that parent company Amazon had already established a respectable foothold in. While that initial rebrand never quite managed to put the fledgling platform and its content on the map, Amazon’s just announced its plan to reintroduce the streamer yet again under new branding ahead of a massive content push.
Going forward, IMDb TV will be known as “Amazon Freevee,” a name meant to emphasize that the ad-supported platform is free to viewers. Indetailing its vision for Freevee’s future, director Ashraf Alkarmi framed the service as a supplemental platform meant to appeal to consumers interested in watching “premium” series and films with significantly fewer commercial interruptions.
“Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Freevee to deliver them highly sought content with half the commercials of traditional TV,” Alkarmi said. “Our new name clearly communicates who we are: An easy-to-navigate streaming service, available to users for free, whenever and wherever they choose to watch some of the greatest Original and licensed content available.
Though Freevee will feature a certain amount of licensed content, the streamer’s banking on its original programming like
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