The strange case of St. John's Blue Ribbon Comics, and what it has to do with Matt Baker. With special guest star, Nike's Phil Knight. MattBaker sponsored
Fresh from his role as circulation manager at, Decker may have been eager to make his mark at St. John. However, that predicted comic book industry shift didn't happen, and after a six-issue run St. John seems to have rethought the title entirely. "Teenage" was dropped from the name in favor of simply, the photo covers were ended in favor of Matt Baker artwork, and the soft-rebooted series got a fresh logo and cover design.
Forgotten perhaps, but not forever. In an odd twist of fate,"Blue Ribbon Sports," a name once used as a pulp title for sports stories by's Columbia Publications, next surfaced as a corporate name and trademark for a company launched in 1963 byto sell athletic shoes. Blue Ribbon Sports officially changed its corporate name to Nike in 1978, but has kept the original brand name alive.
It's doubtful any other company will get its hands on that particular permutation of the brand for any reason whatsoever anytime soon. By contrast, Archie Comics briefly used thetitle name again 1983-1985, but it's become largely forgotten again, except among vintage comic book collectors — and mostly MLJ collectors at that.
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