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Windows 10 has a lot to live up to. Microsoft has made a lot of promises about it. And oddly enough, we’ve heard most of them before, with Windows 8. Both were designed to acknowledge and embrace mobile and mobile apps, work well on touchscreens as well as laptops, and form the basis of a new phone platform. But there’s a big difference between them: Windows 10 actually does all those things. Three years ago, tablets like the iPad looked like they might be a serious threat to Windows.
Microsoft’s new Start menu isn’t as domineering, it’s just designed to get them to move to Windows 10. “Our strategic belief is, if we have a big audience of people… then developers will put apps in that store because there will be demand,” explains Microsoft’s Joe Belfiore. Belfiore looks after the customization of Windows for PCs, tablets, and phones. He spent years building Windows Phone, alongside Myerson. To many fans, he’s the face of Microsoft’s mobile efforts.
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