And if it actually, you know, works.
Ariel Ostad, a board-certified dermatologist in New York City, says a proper cleanse maintains the skin's natural barrier, even while removing excess dirt and oil. "Your skin's barrier is always working to protect your face from chemicals, ingredients within products, and making sure pollutants don’t get in," says Ostad. A light cleanser helps remove dead skin, without disrupting the protections that your body instinctively puts in place.
Aside from the ever-valuable "pay attention your own skin reaction," I'll offer one more piece of advice for #60SecondRule devotees. The Alphabet Song takes about one minute to sing, and I swear, my skin is glowier on days when I sing it in front of my bathroom mirror loud and proud.
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