The Story Behind the Flamin’ Hot Cheetos Movie Is a Bunch of Baloney

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The Story Behind the Flamin’ Hot Cheetos Movie Is a Bunch of Baloney
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The tale of the Mexican American janitor who invented the spicy snack has been thoroughly debunked. The movie still finds some truth.

never cops to any inaccuracies. In fact, early on, Jesse Garcia, who narrates the movie as Montañez, insists, “I didn’t make this up. I lived it.” But at the time, he’s still discussing his early adulthood, when he was making ends meet as a petty criminal. Even in his childhood, the narrator admits that it’s easy to confuse how things feel and the way they are. In the movie, young Richard, played by Carlos S.

But to Richard, the C-suiters were just “like gangsters throwing down in a drug den.” The movie illustrates the point by having three white executives argue in emphatic Spanglish, mouthing phrases likeas Richard’s narration provides their voices. He then offers to replay the scene after running it through a “cholo translator,” at which point it’s just three men in suits bickering about corporate strategy. Same story, a lot less interesting.’s pivotal moment gets replayed twice too.

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