Burger King’s hired guns used some devilish tricks to colonize your brain.
Now, though, they believe that the memes have morphed their silly little burger song into a meta-commentary on the absurdity of sports fandom. The NFL season ends in a disappointing loss for 31 of the 32 teams every year. The Whopper jingle reminds us, mercifully, that nothing matters.
OKRP pitched Burger King the commercial directly. The idea was to update the brand’s classic McDonald’s-taunting tagline of the 1970s, “,” which guaranteed customers the freedom to adjust the toppings of their whopper. Burger King was modifying that slogan to the more millennial “You Rule,” which, as Pfutzenreuter explains, is centered around the idea that “no matter what happens to you in life, you can at least come to Burger King and get a hamburger made the way you want.
OKRP collaborated with a Los Angeles music production outfit called Beacon Street Studios, who performed the final cut of the jingle . The version we hear on television is unfortunatelyrecorded by a bunch of advertising executives, though someday OKRP should absolutely leak the demos. The melody doesn’t demand much vocal range—the singer is not exactly Mariah Carey—which Matt McNulty, who leads OKRP’s art division, says is by design.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Fast Facts: 20 Little-Known Details From the Fast & Furious FranchiseA smattering of tidbits from across the Fast Saga in honor of the film series' 20th anniversary.
Read more »
Here's the story behind Poison singer Bret Michaels' near-death experience in San AntonioIn April 2010, when Poison front man Bret Michaels fell ill before a show at SeaWorld San...
Read more »
The story behind that vintage sign on the road to TahoeNo big deal, but there may be $40,000 in gold coins buried near the historic hotel.
Read more »
Pulp Fiction: The True Story Behind Samuel L. Jackson's AuditionSamuel L. Jackson got the role of Jules Winnfield in Pulp Fiction in big part thanks to a mistake the casting crew made. Here's what happened.
Read more »
Utah's governor asks Californians to stop moving as 'refugees' to his fast-growing stateIf you're thinking of fleeing California's traffic and high cost of living for Utah, you might not be welcomed there with open arms.
Read more »
Utah's governor asks Californians to stop moving as 'refugees' to his fast-growing stateIf you're thinking of fleeing California's traffic and high cost of living for Utah, you might not be welcomed there with open arms.
Read more »